West Coast Eagles

The Brief

Firefly were briefed by the West Coast Eagles to revolutionise their digital and fan experiences

The Response

The West Coast Eagles approached Firefly360 with the goal of reviewing their current digital processes to position themselves as market leader.
Taking this one step further we ran workshops to understand the digital pain points for each department, their future ambitions and we outlined the future fan experience in 2030.
The outcome of which was a revolutionary individual fan experience model that enables fans to receive 1-1 personalised communications, a data foundation that enables future technology (wearables) to be integrated off individual profiles and the ability to obtain deep segment data for activation by commercial partners.