Air New Zealand –All Blacks Press Conference


Air New Zealand is New Zealand’s national passenger airline and internationally recognised as a leading brand in the aviation industry.

The Challenge

Air New Zealand approached us with a challenge to welcome the All Blacks to Perth for their first Bledisloe Cup match at Optus Stadium. This coincided with the celebration of Air New Zealand’s twenty-year partnership with the New Zealand All Blacks.

The Solution

We worked with Air New Zealand to bring to life the concept of a kids press conference where 15 Perth children aged 7-11 would get the chance to front up and grill the All Blacks on home soil.

We managed the casting of more than 70 rugby loving kids over two days to find the very best questions for the All Blacks to face.

We managed the full production of the video shoot with the press conference filmed over four hours at the Pan Pacific Hotel.

We worked with Air New Zealand and All Black legends Joe Moody, Brad Weber and Sam Whitelock to bring the script to life with kids taking centre stage in getting the best out of the international rugby superstars.

The Results

Full of heart-warming and humorous moments the video has amassed more that 260,000 views, 1,300 shares and 5,500 likes, the campaign has become an international hit.

Air New Zealand - All Blacks Campaign Video