This is the article that appeared in the September 2019 edition of Campaign Brief

Firefly360 has made an impressive start and undergone a massive year of growth since its inception in 2018, adding a number of major Australian and international brands to its client base.

Air New Zealand selected Firefly360 to celebrate the first Bledisloe Cup match at Optus Stadium. A mock press conference with Perth kids and the All Blacks was devised as part of the wider #CrazyAboutRugby Air All Black’s campaign.

This video campaign exploded online and became an international hit collecting more than 260,000 views over 48 hours.

Air New Zealand - All Blacks Campaign Video

National supermarket chain Foodworks appointed Firefly360 to undertake a comprehensive strategic review of its digital and e-commerce presence across 500 stores Australia-wide. The result being a new website, a new digital department for the business was formed and a digital strategy was devised to drive local measurable demand for each store.

Firefly360 was appointed by the West Coast Eagles to provide a strategic review of their digital technology needs, define a strategy that enabled world-class digital fan engagement and streamline current business systems and processes.

It also became Mrs Mac’s social media agency across Australia and New Zealand, with the remit to strategically position the brand as the leading pie distributor in these countries. During this time a new strategy and brand platform around Satisfyingly Simple was introduced to drive recall and a brand point of difference. These videos were released across Facebook and Instagram with cost per completed view at less than $0.02.

Satisfyingly Simple Campaign

Firefly360 created and developed a brand new website for Australian training and safety specialists, ERGT. This website included the integration of booking software and analytics to track both current and prospective trainees aiming for accreditation to work on major resource projects. A new brand awareness and booking campaign was launched around this launch creating competitive advantage for the business.

Mockup of ERGT website in desktop and mobile

Firefly360 worked with property giant Mirvac as the social agency for their business in 2018/19 across all Western Australian developments including Leighton Beach, Claremont’s The Grandstand, Burswood and masterplanned communities Illuma, Baldivis and Madox. We also have developed full attribution models, trained the team on digital through a range of workshops and developed a range of videos designed to tell the Reimagining Urban Life story.

Mining service company Monadelphous engaged Firefly360 to redesign a new career section of their website, with a real point of difference, for their business to attract new staff in a very tight labour market.

The agency was also appointed to Buy West Eat Best through a competitive tender process to be their social media agency for the next two years to raise the profile of the program to producers, retailers, restaurants and consumers.

National mortgage broking group AFG appointed Firefly360 to develop a target digital outreach strategy to attract more brokers to its Australian network

Leading property and construction group Pindan also appointed Firefly 360 to work on social media campaigns for major developments in Queensland and Western Australia.

In addition, Firefly360 was the contracted social agency for the WA Day Campaign, and ran their Social Media Command Centre. For our involvement in WA Day and State of the Art Music Festival campaigns this year we partnered with UWA to create a high tech social media command centre to communicate with all of WA and to drive real time conversations.

With more than ten major new clients and several completed projects, it has quickly become one of Perth’s most dynamic digital agencies delivering across a broad range of capabilities.