SunsetSession

What is ROI on social?


Date / Time: 5.30pm, Wednesday 29 May 2019
Venue: Firefly360, 360 Rokeby Road Subiaco
Presented by: Andrew Mathwin
Price: $15
Duration: 45 min

Book Now

What is ROI on social?


Date / Time: 5.30pm, Wednesday 29 May 2019
Venue: Firefly360, 360 Rokeby Road Subiaco
Presented by: Andrew Mathwin
Price: $15
Duration: 45 min

Book Now

Proving the value of your marketing efforts is the cross, we as marketers, all have to bear. The best way to establish any Return on Investment is start to understand the different models of attribution and how you can assign value to each marketing channel.

Attribution evaluates the impact of each touchpoint in driving a conversion, thereby determining the value of that specific touchpoint.

This session will look at the popular models of attribution, how to setup your campaigns and the measurement process of each.

What will we cover?

  • Different attribution models and how they work
  • Setting up your campaigns using trackable UTMs across sites like Facebook, Google and your website
  • Measurement options
  • Examples of how we have attributed value for our clients

Who’s this workshop for?

Marketing managers and coordinators, digital marketing managers and coordinators, and social media marketers – this is a must for you. If you would like to know that you have just the right combination that really works, register your interest here:

Book Now. Places are Limited.


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