Without strategy, content and advertising are just stuff. And the world has too much stuff.
The Internet, social media and smartphones have led to unprecedented changes in consumer behaviour. The challenge for many brands is to ‘catch-up’ to the connected consumer, to maintain relevance and engagement right across a brand’s digital ecosystem.
To meet these challenges, we can help conceive a holistic digital strategy, and then execute across all touch points.
Our model is unique in that we go beyond simply brand and customer touch points, the domain of most marketing teams. Instead we take a business-wide, more omni channel approach.
Instead we look at a framework that is tried and tested
- Creating and aligning your digital strategy to deliver on your business plan
- Leveraging your brand positioning, narrative and difference
- Understanding your current technology stack and how people interact
- Setting in place a picture of where you are now and a vision for where want to be
- Developing a digital customer strategy based on six possible phases of a customer lifecycle
- Creating the BAU operational items around resourcing, automation and process to give you a streamlined approach to digital growth
- Mapping the activity for what is achievable for your business in the short, medium and long term
Let us run a digital success profile to see how you currently compare against your competition.
Capabilities
- User research & persona creation
- Customer journey and user design
- Information Architecture
- Digital Ecosystem planning
- Content Strategy: definition and creation
- Digital branding and tone of voice
- UX and UI design
- Search optimisation
- Social content and amplification